![]() The former head of interactive sales for CBS Television, Berry conceptualized a venue that combined game-watching and odds-checking, with dozens of 65-inch television screens showing live action and live betting lines. Prior to New York‘s arrival on the mobile sports betting scene to start the new year, Illinois had established itself as a top-three market nationally in betting activity, joining Nevada and New Jersey as the only states to surpass $7 billion in handle in 2021.īerry made his vision a reality last month with the opening of the Over/Under Sports Bar in the Lakeview section of Chicago on the city’s north side. “Why should we have to tell them to go to a local casino, to go to a local sportsbook, which is not a place where people hang out.”īerry’s theory made him want to bring “the Las Vegas kind of sportsbook look and feel” to the ubiquitous corner bar, of which there are plenty in Chicago. “The theory I had was 20-, 30-somethings in really good affluent neighborhoods who like to hang out at corner taverns in their area,” he explained. For Chicago’s Ed Berry, it started with a theory.
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